Web pages text
A useful, well organized, and content rich website will convince your visitors to come back to your website. Work and rework your texts.
Focus on giving
Visitors will come back to your website if it provides them with something useful and easy to find. Information, tips, and ideas are great and do not cost you much.
Periodic content modifications
Give a reason to people to come back to your website. Create a newsletter, on-line promotions, discussion boards, games, create some hype!
Publish articles
Publish quality informational articles to free electronic magazines such as EzineArticles.com and include links back to your website. People interested by your article will go to your website for more information and details.
Good web page layout
Keeping your website layout simple and standard will help visitors finding what they need and they will thank you for that by coming back to your website.
Let the world know about your website
Every time you open the mouth, tell your friends, customers, suppliers, neighbors, family, etc. Get people excited and invite them to visit your website.
Email signatures
Email signatures are a few lines of text that automatically get attached to each email you send. Include your website name on those email signatures so everybody that you send emails to know about your website.
Business stationery
Web advertising is an extension of conventional marketing and advertising programs. Your website name should appear on your business card, letter heads, invoices, yellow pages, promotional items, advertisement, etc.
Conventional mailing campaign
Contact your suppliers, customers, partners, retailers, etc. Offer them web only promotional items so they go to your website. Be careful: What works for conventional mailing programs does not always convert well to the Internet where unsolicited mail is often associated to junk and may project a negative image of your company.
Local business listings
Small business listings are often available through the chamber of commerce, town hall, or other municipal and regional organizations. Most of these services are free. This is especially important for small companies that do most of their businesses locally. Get listed!
Classified ads
Write ads on free classified websites such as Backpage.com, Craigslist.org, and USFreeAds.com with links back to your website. Don’t not expect massive results, but it is free.
Home page hits
Use your own website as your home page to add up one visit every time you open up your browser. This is nothing to be proud of but it could easily lead to a few hundred hits per month.
Author: Alain Houle
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